From Biutterfly to SBM Canvas

The tool of butterfly wings proves to be remarkably convenient. Within the contexts of “identifying issues” and “evaluating abilities,” it aids in the formulation of logical action concepts. The diagram depicts two wings: the upper-left wing signifies the identification of global issues, while the lower-left wing represents the acknowledgment of personal abilities. The region where these wings overlap is where objectives and ideas on the right side converge, embodying the flight direction akin to wings.

The butterfly wing elements epitomize social innovation. Currently, initial thoughts should be placed within the broader social innovation framework to establish a comprehensive operational perspective. Apart from entrepreneurial moments, the development process can double as an observation and decision-making dashboard.

Consider stepping into the business model canvas using an example:

Suppose we’re concerned about the “aging society” issue. This isn’t confined to just one or two aspects of elderly life; it encompasses a societal structural shift. Thus, addressing the “aging society” issue entails considering all aspects of elderly life within this changing society.

Upon reflecting on our abilities and interests, we recognize that for the “aging society” issue, we can set a practical goal (purpose) based on our capabilities and resources. This could involve addressing the challenge of “limited access to social services for elderly people in rural areas” and offering a solution.

After evaluating our resources and abilities, we suggest a preliminary solution: establishing a “Rural Care Cooperative.” Its objective is to create a platform that delivers business management, knowledge, skills, and resources, connecting and integrating local service organizations in rural areas, thereby enhancing the quality of life care for elderly individuals in these regions.