The founder, Orlando, has become an expert in aromatherapy after dedicating many years to social movements for gender equality and social justice. She and her friends have travelled around the world to collect high-quality essential oils from various gardens. By participating in the holiday market, she can showcase and sell her products directly to customers, including many tourists from China. The market provides an excellent opportunity for her to reach a broader audience. Due to the 2019 global pandemic, many markets were forced to close. In response, she turned to using an e-commerce platform but encountered difficulties in reaching customers and standing out amongst other sellers with similar products…
This case demonstrates three steps of canvas thinking used to develop a lean action infrastructure